Best Crochet Business Structures | The BHooked Podcast Episode 20

What are you waiting for?

There are many different ways to make money with crochet – take it from someone who makes a full living doing what I love. Once you make the decision to dive in a start a crochet-related business, the next thing you will need to do is determine what kind of business structure you want to follow. That’s what this episode is all about – helping you find the right business structure.

Today’s Guest

I’m joined by, Marie Segares, also known as the Underground Crafter and the host of the Creative Yarn Entrepreneur Show. She brought a wealth of knowledge to the table – Marie has studied crochet businesses, hosted a podcast about yarn entrepreneurship and she even wrote a book on the topic. I couldn’t think of a better, more qualified person to have on the show to share the most successful crochet business structures.

You’ll Learn

  • About Marie and her journey as the woman behind Underground Crafter and host of the Creative Yarn Entrepreneur Show
  • The most common crochet business structures
  • The most successful crochet business structure
  • How to launch a blog for your crochet business
  • Promotion tips and trips for your crochet business
  • When to invest money into your crochet business

Now if you haven’t done so already, click on that play button at the top of the page to hear from Marie!

 Links & Resources

@ucrafter on Instagram and Twitter; @undergroundcrafter on Facebook

Thanks for Listening!

Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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Special thanks to our sponsor, Red Heart Yarns.


20 thoughts on “Best Crochet Business Structures | The BHooked Podcast Episode 20

  • Julie

    My crochet business is all finished products right now. I have had more sales locally and in a small local gift shop by consignment than I have in my #etsy shop. I have spent the past few months building stock for that, though, for fall. I loved this episode (as well as many of the past episodes)! I would love to design and sell those in the future. I had already begun to realize that I can only produce so much by myself and would love to have other sources of income. This episode has made me think of other ways I need to grow my business. I have enjoyed listening episodes of Marie’s podcast for over a year so I was really happy to hear her as a guest here.

  • halcyonlifeandstyle

    Loved, loved, loved this podcast, thank you so much.
    I am working towards starting my business in teaching crotchet and knitting in schools to promote the calming and mindfulness element to creating with just a hook/needles and yarn.

  • I absolutely loved this specific podcast and learned a lot. This year I have become even more serious about my crochet business. I do sell finished crochet products online and in a local shop. I recently started designing my own patterns to sell on Etsy and Ravelry and I submit patterns to magazines as well. It really is an adventure trying to grow this business.
    -Janet P

  • Angie H.

    Time and time again I have many lovely patterns and I usually tweak them to fit my own style or aesthetic. Well, I’ve started to make my own and I’m finding such great help here on your blog and listening to your podcasts.

    I’m looking into self-publishing and there are so many resources out there including from your guest. I’m going to review the information she has on her website.

    My idea is for more adult friendly blankets and lapghans. There are truly beautiful baby blankets, but I’m interested in larger hook project and they wouldn’t really be suitable for babies….young kids yes, but no babies. I learn to crochet as a young child and picked it up and put it down several times over the years. I have a full-time job and a child in college. I’d love to be able to teach others to do what I love and I’m pretty good at teaching. I’m taking college business courses right now to help me run my business so I’m laying the business foundation. The pattern writing part needs tweaking, but luckily the Internet is full of kind souls to help me. I’ve been listening to you podcast for months and have even gone back to hear the ones I missed. I found you via a crochet blog…might have been All About Ami…I don’t remember

    Thank you so much!!!

  • Miroslava

    Hi, such a great podcast! Very informative, thank you for the time you have put into creating it x My crochet business is called Exquisite Crochet UK, I am selling on Etsy at the moment, but have actually more success to selling to friends and via my Facebook page. I am hoping to start a blog this year documenting my crochet journey.
    Miroslava (

  • Tamiko

    Thanks for this podcast. I started focusing more on my crochet to pay for my vacation. I’ve found so many resources in the past month and I can see this becoming more than just a hobby. Your podcasts have been the source of so much helpful information, I am truly thankful. I’m currently enrolled in the Certified Instructors Training with the Craft Yarn Council to expand my income possibilities. I have Instagram and Facebook (hookedbytsl) but now I think a blog/website may be next.

  • Michelle (Dora) white

    Thank you so much for this episode! It has come at such a perfect time for me. I recently left my job of 12 years to take some time out with the intention of spending more time doing things I love. One of them being crochet.
    I learned to crochet in 2012 whilst recovering from hip surgery and it has opened a creative side of me I never really believed was there. I’ve always customised and made my own patterns and now want to turn this into a business starting with my Facebook page Dora Does.
    I sold my first pattern ever through ravelry just this Sunday so I guess that makes me a business now!
    The information in this podcast was so useful and having had a look through Marie’s catalogue I can see my ears are going to be as busy as my hands!

  • Helen DiBella

    Hello, I am so inspired to take my crochet to the next level.
    Super information and I will now start photographing my made projects to sell on etsy as my first step in advancing a hobby to a business
    Thanks so much

  • Shannon

    Great information!

    I’ve been crocheting for as long as I can remember. I currently have a shop on etsy that I’m wanting to rebrand. I also sell locally by word of mouth and vendor/craft events.

  • Kathy Bartley

    Thank you for sharing this podcast. I just started my Etsy shop at Christmas and am always looking for a way to increase my business and learn from others! And this podcast was a real benefit! I loved all of Marie’s input about having a yarn business.

    Kathy Bartley
    Bagsandmorebykathyb @

  • Sam Shaw

    Literally as I was listening to this podcast I started @craftingmecrazy to start showcasing my crafting and crochet projects!! Hopefully I can work towards a small business model like Marie!! I’d like to sell my created items online – with the help of Etsy or another third party.

  • Hi Brittany
    I discovered your podcast recently, I’ve been listening to all the sessions. I teach crochet, I am a crochet instructor in a Joann store, this is my second year teaching. I love my students a lot but I would like to go further with my passion for crochet and yarn. I have hope in revitalize this craft in my birth country (Chile) and use crochet for social development.
    Thanks for all the information in this session and all what you share.

  • Robin D Berry

    I’ve been crocheting for 15 plus years ago and knitting 7 plus years. I took the plunge last year at our local farmers market and set up a booth and started selling items. I also do a lot of selling where I work at by word of mouth. I call my business, the tambourine elephant (all lowercase). I want to push my business to teaching now and love the interaction. I’ve sat one on one with friends and family but plan to take the next step, I think your book will help me in that direction.

  • I have been making crochet items for sale locally for 40 years. I enjoy making up my own patterns. I spent the last year battling breast cancer and now that I am in remission I want to start a YouTube channel and an Etsy shop. I helped my husband run his charter fishing business for 25 years and now I want to do my own crochet business.

  • I loved this episode. Marie is a wealth of information and always delivers it in a way that is understandable and actionable. I found her Podcast when I first opened my crochet business and I will forever be grateful for all the knowledge she shares.

    Here is my story:
    I’m designing a series of mug cozies which resemble different dog breeds. My first one was made as a Christmas gift for my parents. They do not need anything and I struggle with coming up with a special gift idea. I decided to try to replicate their beloved Maltese named Mickey in yarn. Their reaction was so special when they opened it. My mom even gave it a kiss.

    Other family members asked me to try my hand at recreating their dogs too. The best part was seeing the reaction when I gave it to them! During this process, I was sharing my work in some of the Facebook crochet groups I belonged to. They loved what I was doing and again I was asked to try different breeds. They were also begging me to share my patterns.

    I’m an empty nester and decided to put my crafty tendencies to work. I opened my Etsy shop in 2014 completely green in all areas. I had never heard of branding, SEO, algorithms, and my computer skills were seriously lacking. At the time I was cleaning houses. I would listen to Podcasts about everything you need to know to run a successful handmade business. When I got home I would implement everything I learned. As first it made my brain hurt. There was so much to learn and so many layers.

    I also did a deep dive into learning how to write, test and release crochet patterns. This is my favorite part of my business not. It is so rewarding to see something that was developed in my brain be produced off of another crocheters hook. It has also given me a wonderful passive income.

    I’ve never worked harder than I have over the past couple of years but it is so much fun it doesn’t feel like work at all. The other thing that is so special is the fact that my husband and three grown sons are so proud of me.

  • Katelyn M

    Thanks for this episode! My crochet business is just starting. Currently I am a tech editor and a Virtual Assistant for designers. I am working to start an inventory to sell finished items. I love making jewelry from crochet and want to share it with others. Thanks for this episode, I just subscribed to Marie’s podcast!!!

  • Heather Burkett

    Loved this pod cast! My best friend and I have a bow business. Which incorporates my crocheting. We’re BFB bows and more on face book.

  • Hi Brittany, I’ve been crocheting for the last seven years. Gradually I started designing my own patterns and then began my blog. In the last few months I’ve been selling my patterns to magazines. Hopefully this will get me enough cash to feed the habit!! 😀 I’m independently selling too, on Ravelry. And started up a YouTube channel this year. Phew! I have a long way to go but loving the experience. Love your podcast, thank you! Rosina. X

  • Thank you Brittany for putting out these podcasts. The information you provide is so valuable for crocheters of all skill levels and those on their journey to launching their own businesses. I’m getting my crochet/knitting blog up and going right now and will be sharing free patterns and tutorials as often as I’m able to with 2 kids and a full-time job. I recently received my CYC certification in crochet Level I and am beginning to teach others formally.

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